We're Sara and Emily, sisters, founders, business partners, moms, and – as our nieces and nephews would say – the "fun aunties"! We even live on the same street because, let's face it, family support is everything. Sunday Dinners are a weekly staple and an opportunity for our families to spend some quality time together!
Growing up, senior care was our world. As the third generation in a family business, we practically grew up in our parents' senior housing communities. From the age of 13, we were immersed in the industry, learning the ins and outs of caring for older adults.
Over the years, we've each carved our own path in the senior care world, gaining experience in every role imaginable. We've worked in assisted living, home care, and everything in between. In 2016, we took the reins of the family business, continuing the legacy of compassionate care while expanding our reach and expertise.
“Ginny changed my life. My whole damn life. I simply wouldn't be where I am in my business if not for her.”
“Ginny changed my life. My whole damn life. I simply wouldn't be where I am in my business if not for her.”
“Ginny changed my life. My whole damn life. I simply wouldn't be where I am in my business if not for her.”
“Ginny encouraged me to finally go out on my own and start my own business. I don't regret it for a second!
“Ginny encouraged me to finally go out on my own and start my own business. I don't regret it for a second!
Sara is the Chief Executive Officer of The Arbors and Ivy Assisted Living Communities. With a distinguished career spanning over 20 years within the senior living industry, Sara possesses an in-depth understanding of the unique challenges and opportunities within this sector.
Having started her journey at the ground level, Sara has held various key roles, including Sales and Marketing, Executive Director, Regional Director, and COO, before assuming her current position as CEO of this third-generation family business. This diverse experience has provided her with invaluable insights into the multifaceted needs of seniors and their families.
Sara's expertise lies in navigating the complexities of senior care, having witnessed a wide range of situations firsthand. She leverages this knowledge to guide strategic decision-making, improve operational efficiency, and enhance the overall quality of care. Beyond her leadership role, Sara founded and opened the company's homecare agency, Integra Home Health Agency, in 2010, further expanding the company's reach and demonstrating her commitment to providing comprehensive care solutions. Sara's dedication to excellence is evident in her focus on cultivating a strong company culture, developing innovative business strategies, and embracing industry best practices. She actively monitors industry trends, directs all digital marketing initiatives, and streamlines operational processes to ensure the continued success and growth of The Arbors and Ivy. The company currently comprises of nine assisted living communities, Integra Home Health Agency, and employs over 700 associates across Massachusetts and Connecticut. Sara graduated from the University of Massachusetts and currently resides in Massachusetts with her husband and three children.
Meet The TAPS Family!
Emily has over 20 years of experience in the senior living industry, having grown up in the family business. She’s been involved in all aspects of assisted living, from resident care to marketing and management. After graduating from Western New England University, Emily worked in various roles, including Marketing and Sales Director for The Arbors and The Ivy Assisted Living Communities. In 2010, she became Director of Integra Home Health Agency, which she led for 11 years.
Currently, Emily serves as the Regional Sales & Marketing Director, creating strategic marketing plans, managing advertising, and driving brand awareness for the family business, which now includes nine assisted living communities and Integra Home Health Agency, employing over 700 associates across Massachusetts and Connecticut. Her diverse background in senior care, home health, and marketing gives her a deep understanding of the needs of seniors and their families.
Outside of work, Emily enjoys spending time with her husband and two daughters in Massachusetts.
Ed brings over 20 years of experience with the Arbors, Ivy, and Integra family of companies. He began his career in 2004 as a Resident Care Assistant at The Arbors and quickly advanced, earning his LPN in 2005 and becoming a Resident Care Director. Ed continued his education and received his RN from STCC School of Nursing. In 2010, he transitioned to Integra Home Care Agency, where he worked as a Case Manager before becoming the Agency Director in 2016. Ed is now back with The Arbors and The Ivy Assisted Living Communities as the Regional Director of Resident Care.
As a certified Dementia Practitioner, Ed has trained Senior Centers and senior living communities across Massachusetts, sharing his expertise in dementia care. He is passionate about working closely with residents and families, offering support and guidance during critical times, particularly for families navigating the challenges of aging parents and preparing for the future. Ed takes pride in providing education and training to Assisted Living staff, especially supporting Nurses and RCAs at each location. His hands-on approach and deep knowledge make him a trusted resource for families and staff alike.
Julie brings over 12 years of experience as the Reflections Director for our memory support community in Chicopee and more than 20 years of working with individuals who have dementia. Her dedication to senior care and her ability to connect deeply with both residents and their families are at the heart of everything she does.
In her role, Julie oversees all social engagement activities and programs, working closely with residents and their families to create personalized, meaningful programming. By truly getting to know each resident and understanding their preferences, she ensures that every day is filled with activities that promote happiness and engagement. Julie recognizes the essential role that activity programming plays in the well-being of residents.
Julie also has a personal connection to dementia care, as her father was suddenly diagnosed with the disease. This experience has given her a profound understanding of the challenges families face, which helps her connect with them on a deeper level and offer support during difficult times.
Julie often reminds families that “they may forget what you said, but they will not forget how you made them feel,” a sentiment that guides her work and relationships. Her compassion and dedication to both seniors and their families make her an invaluable part of the team.
Briana brings a diverse skill set in project management, brand awareness, community relations, email marketing, social media management, reputation management, and content creation across multiple platforms. With over ten years of experience, including three years in the senior living industry, she excels at providing exceptional project leadership and organizational skills to her stakeholders, helping businesses grow and thrive.
Passionate about helping others, Briana takes pride in giving back to those who need it most. As someone with aging parents who are aging in place, she understands the importance of supporting families during critical times. Her close-knit family is central to her life, and she values the bonds that keep them together. This perspective makes her especially attuned to the needs of those in the senior living space, where she feels her career is a perfect fit.
A Western Massachusetts native, Briana has lived in the Boston area for over ten years, and she recently returned to her roots to be closer to family and friends. She resides in Wilbraham with her husband and young son.
Briana is a graduate of Bridgewater State University, where she earned her Bachelor’s Degree in Marketing and Communications.
Karen Walters-Zucco holds a Master’s in Public Administration, she is a dedicated and experienced Executive Director in geriatric care management, with a passion for enhancing the quality of life for older adults. With a background in healthcare administration, social work, and rehabilitation services she has spent over 40 years leading multidisciplinary teams to provide compassionate, personalized, and effective care solutions for aging individuals and their families.
As an expert in aging services, Karen specializes in care coordination, advocacy, and strategic planning, ensuring that seniors receive the medical, social, and emotional support they need. Karen’s leadership has been instrumental in developing innovative programs, fostering strong community partnerships, and implementing policies that improve care outcomes.
Committed to upholding the highest standards in geriatric care, Karen continuously advocates for seniors’ rights and well-being, helping families navigate the complexities of aging with dignity and confidence.
Still on the Fence?
We completely understand. Every dollar invested in your business is an important one! You always have the option to book a free consultation.